Federal Territory Planning

Territory Module: 7 Sections to Better Understand the Federal Market

The Federal market is unpredictable and no two agencies are quite alike. This module will provide you with an understanding of the Federal Government so you can sell your products efficiently at every level of government.

Federal Territory Module

What You Will Learn

You will learn the importance of how the Federal market operates and the nuances of how to better communicate with the Federal customer, rules that apply to the Federal market, critical product certifications and much more. Course topics include:

Introduction to the Federal Government

This is a high-level overview of the Federal Government operational composition and components while viewing how a Federal Sales market can be composed.

Breakdown of the Federal Market

Understanding the Federal Sales Market

Federal Capital Planning

Understand the Federal Government’s tracking, monitoring, and modernization of IT assets

Federal Speak

Understanding Federal Government Terminology

Federal Acquisitions Regulations

Understand how to find the FARs and learn key points of the FARs that pertinent to you successfully working with the Federal Market.

Federal Product Certifications

Understanding Federal product certifications, costs, and time frames

Bringing It Together

Recap the most important information of the last 6 sections

Learn the beginning phases of your Federal territory planning to the specific regulations and certifications they require to purchase your product.

Access The OnDemand Federal Territory Module

Learn more about how the Federal Government operates and your addressable market to sell products like yours in our OnDemand course module.

Get Started with OnDemand Training

Need Instructor-led Training?

Why You Need To Know Your Territory

Successful Federal Sales Reps Understand Their Territory & Whitespace

By understanding your Federal territory, you can easily locate agencies and the departments within those agencies that:

Are unaffected by Federal Government shutdowns and continuing resolutions
Face similar product requirements to your existing customers
Use similar Federal speak and purchasing process to your existing customers & more

All this knowledge, allows you to quickly sell your product to new Federal customers and pivot when the unpredictability of the Federal Market comes into play.

Learn More About The Unpredictability Of The Federal Market

Questions Answered in Class

Do You Really Understand the Federal Market and Addressable Market?

Who is the largest Federal customer?

The Executive Branch has 15 major departments and agencies including civilian and defense. The IT budget for the Executive Branch is in the billions every year.

Who can obligate U.S. Government funding?

Federal laws and regulations are very clear: Only a contracting officer can purchase goods or services, or contract for them on behalf of the government. Without a warrant as a contracting officer, issued by an authorized government official, an individual cannot commit the government. If they do, they are in effect establishing a personal commitment and possibly personal financial liability for the action.

Who is the Federal customer?

Though the Federal Government is divided into three branches, a salesperson should view this market as divided into four submarkets:

Department of Defense
Civilian Departments and Agencies
Intelligence Agencies
Federal System Integrators

Which IT investments need an OMB Section 300?

All planned and actual IT spending, except for national security information systems, needs to be accounted for in a Section 300. For major IT investments, complete the entire Section 300, selecting Part II, Part III, or Part IV depending on whether the investment is under development, instead state, or is part of the e-Gov effort.

Why does the Federal Government need product certifications?

U.S. and International Governments are now mandating security certifications for products they are integrating into the technology infrastructure. Theses certifications:

Defend against increasingly sophisticated cyber attacks
Meet government mandates for security
Achieve compliance to better alleviate risk
Address the concern of security breaches and data loss

Money, Planning & Execution

What's Next?

After you have completed the Territory Module of the Federal Sales Certification Training course, the next step is the Money Module.

Join A Federal Sales Certification Training Class

Ready To Get Started?

Join an upcoming Live Online Federal Sales Certification Training course. Classes are two days long and held monthly. View upcoming class dates.

Prefer something different? We offer group training options upon request and an OnDemand course option - Contact us to learn more about either of these training solution.