Federal Partner Coaching Session
- Partner Strategy & Partner Agreement Strategy
- Partner Framework
- Partner Requirements & Registrations
- Joint Marketing Efforts
At Sanctum Federal, we customize one-on-one coaching to help your organization meet its specific revenue goals.
When your organization signs up for customized one-on-one Federal sales coaching session, we work alongside you to build a coaching experience that fits your requirements and goals. Coaching sessions provide a tactical complement to our Federal Sales Certification Training and are designed to provide you with specific steps to help build and grow your Federal sales practice.
Your custom 1:1 session can address topics related to your Federal territory, channel strategy, and more.
Our team considers your specific territory and analyzes your marketing plan to develop an understanding of how you will address your market, define your territory, and accomplish your goals. Over your coaching session, we'll work with you to build the objectives, tactics, and strategies that will allow you to execute your plan.
We also work with leading Federal salespeople to pinpoint and accelerate their level of success or coach those who are struggling, helping them by creating a custom strategy for improvement.
I have managed and built both commercial and Federal sales organizations throughout my 25 years in this business. I served in the U.S. Navy for approximately 6 years with time at sea. In the following years, I began my sales career. It has been quite the journey from a pre-sales engineering role to Executive Director of Commercial Sales and then selling exclusively to the Federal market through start-up companies.
This is where I developed my strategy, methodology, and processes for building a Federal sales practice with mostly cybersecurity products and services. Additionally, I served as a VP of Business Development, Sales and Marketing at a System Engineering and Technical Assistance (SETA) contractor and as a reseller. Throughout this journey, my true passion has been in direct sales to my customers. Because of my and varied and valuable experience, I have a well-rounded and successful approach to Federal sales.
Throughout my career, I was able to generate millions of dollars in revenue with those companies that committed and participated in the methodology I created and that is now being taught through the Federal Sales Certification Training.
Sanctum Federal Founder & CEO