Federal Sales Certification Training

You will see an immediate impact

Let’s get your Federal Sales Force properly trained today

Virtual and On-site training curriculum available

How to quickly and effectively grow and close revenue in the Federal market Geared to both Original Equipment Manufacturers and Federal Resellers

  • Have you ever closed a multi-million-dollar product sale to a Federal customer?
  • Have you ever had a six-figure commission check?
  • Do you know how to develop a Federal sales plan that will actually generate leads?
  • Do you know how the Federal budget works and its ramifications to your forecast?
  • Do you know your Federal territory total addressable market?

If you said no to any of these questions, you should take our Federal Sales Certification Training. It will provide you a proven methodology and framework to develop a Federal revenue pipeline from organic lead generation to closing large Federal revenue opportunities.

Course Overview


Provides overview and understanding of how the Federal market operates and procures goods and services


Provides comprehensive knowledge of the flow of money through the Governments procurement processes.


Empowers sales person to systematically and methodically build a Federal business / territory plan.


How to quickly and effectively execute your new Federal territory plan and quickly build your pipeline.

Course Details

Territory Module: Seven Sections

  1. Introduction into the Federal Government
  2. Breakdown of the Federal Market
  3. Federal Capital Planning
  4. Federal Speak
  5. Federal Acquisition Regulations
  6. Federal Product Certifcations
  7. Bring it Together

Money Module: Six Sections

  1. Federal Budget Cycle
  2. Color of Money
  3. Federal Buying Cycle
  4. Alignment of Money
  5. Tactical vs Strategic Money
  6. Behind the Curtain: Contracting Shop

Plan Module: Six Sections

  1. State of the Federal Plan
  2. Total Addressable Market
  3. Marketing Plan
  4. Channel or Original Equipment Manufacturing Plan
  5. Build Your Plan
  6. Plan Your Alignment To Close

Execution Module: Four Sections

  1. Federal Business Essentials
  2. Generating Leads
  3. Qualifying Leads
  4. Summation of Course

Training Delivery

Sanctum Federal has designed the course content to be delivered in a variety of methods.

  1. Can be customized to your company’s processes virtually or on-site (when appropriate)
  2. Virtual three-day course. Each day content will cover each course.
  3. Twenty students per course for timeliness and best content retention.
  4. Three-day on-site course for your company. (when appropriate)
  5. Student Guides provided and delivered for each paid course
  6. Quizzes and activities delivered through the virtual interface

What To Expect

  • Each student will be provided three “Student Guides”. One for each of the courses.
  • Comprehensive teaching and coaching on how to build and execute a Federal sales plan
  • Instructor with 26 years of real-world Federal sales and management experience
  • Quizzes and workshop activities throughout training.
  • At the conclusion of the training each student will be provided a Federal Sales Training Certificate
  • Additional resource site registration at KevinFederal.com at the completion of the entire course curriculum.

Registration for Virtual Training Sessions

  1. Please review dates for each course. Select a date for the course and continue with registration process.
  2. Ensure you provide your complete address for the delivery of the Student Guides for each paid course
  3. Only twenty people will be allowed per course
  4. Be prepared for fours hours of instruction for each course

Please click on the “More Information” button and follow the registration process.

Corporate On-site Federal Sales Certification Training

  1. Sanctum Federal can customize training curriculum to your backend sales operations processes
  2. Three-day comprehensive instruction with additional activities not included in virtual training course curriculum.
  3. Provides instruction for up to 20 company personnel per class.
  4. Each student is provided with Student Guides for all modules.
How To Sell To The Federal Government | Federal Sales Certification Training

Empowering Federal Sales

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