Instructor Lead Federal Sales Certification Training

You will see an immediate impact

Let’s get your Federal Sales Force properly trained today

About

This course is intended for those companies and Federal sales personnel selling products and related services into the Federal market. It provides a proven unique methodology and insight into all aspects of selling into the Federal customer. Each of our modules helps a student learn new dimensions of the overall Federal sales process. This new intelligence and sales methodology will absolutely help companies and Federal territory managers to build, track and execute a Federal territory plan to quickly and efficiently develop a product pipeline and revenue stream.

Sanctum Federal has designed the training curriculum for companies and Federal territory managers to crush their annual sales plan and goal. There are two delivery methods – virtual and on-site.

Course Details

Territory Module: Seven Sections

  1. Introduction into the Federal Government
  2. Breakdown of the Federal Market
  3. Federal Capital Planning
  4. Federal Speak
  5. Federal Acquisition Regulations
  6. Federal Product Certifcations
  7. Bring it Together

Money Module: Six Sections

  1. Federal Budget Cycle
  2. Color of Money
  3. Federal Buying Cycle
  4. Alignment of Money
  5. Tactical vs Strategic Money
  6. Behind the Curtain: Contracting Shop

Plan Module: Six Sections

  1. State of the Federal Plan
  2. Total Addressable Market
  3. Marketing Plan
  4. Channel or Original Equipment Manufacturing Plan
  5. Build Your Plan
  6. Plan Your Alignment To Close

Execution Module: Four Sections

  1. Federal Business Essentials
  2. Generating Leads
  3. Qualifying Leads
  4. Summation of Course

Current Class Schedule

October
Instructor-Led Training

October 2021 Training
· Wednesday, Oct 13th - 1 PM to 5 PM EDT
· Thursday, Oct 14th 1 PM – 5 PM EDT
· Friday, Oct 15th 1 PM – 5 PM EDT

Class is lead by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.

November
Instructor-Led Training

November 2021 Training
· Thursday, Nov 18th 9 AM – 5 PM EDT
· Friday, Nov 19th 9 AM – 1 PM EDT


Class is lead by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.

December
Instructor-Led Training

December 2021 Training
· Thursday, Dec 16th 9 AM – 5 PM EDT
· Friday, Dec 17th 9 AM – 1 PM EDT


Class is lead by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.

Instructor

Kevin Mahoney

I have managed and built both commercial and Federal sales organizations throughout my twenty-five years in this business. I served in the U.S. Navy for approximately six years with time at sea. In the following years, I began my sales career. It has been quite the journey from pre-sales engineering role to Executive Director of Commercial Sales and then began selling exclusively to the Federal market with start-ups companies.

This is where I developed my strategy, methodology and processes for building a Federal sales practice with mostly cybersecurity products and services.  Additionally, I served as a VP of Business Development, Sales and Marketing at a System Engineering and Technical Assistance (SETA) contractor and a reseller. Throughout this journey though, my true passion is in direct sales to my customers. Since I was at all these different types of job functions I have a well rounded thought process of building the Federal sales practice.

Throughout my career, I was able to generate millions of dollars in revenue with those companies that commit and participate in the methodology I created and is now taught through the Federal Sales Certification Training program.

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