Federal Sales Certification Training Overview

Do You Want To Sell Your Product To The Federal Government?

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Meet the Instructor

I have managed and built both commercial and Federal sales organizations throughout my twenty-five years in this business. I served in the U.S. Navy for approximately six years with time at sea. In the following years, I began my sales career. It has been quite the journey from pre-sales engineering role to Executive Director of Commercial Sales and then began selling exclusively to the Federal market with start-ups companies.

This is where I developed my strategy, methodology and processes for building a Federal sales practice with mostly cybersecurity products and services. Additionally, I served as a VP of Business Development, Sales and Marketing at a System Engineering and Technical Assistance (SETA) contractor and a reseller. Throughout this journey though, my true passion is in direct sales to my customers. Since I was at all these different types of job functions I have a well rounded thought process of building the Federal sales practice.

Throughout my career, I was able to generate millions of dollars in revenue with those companies that commit and participate in the methodology I created and is now taught through the Federal Sales Certification Training program.

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Kevin Mahoney

Sanctum Federal Founder & CEO

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Upcoming Instructor Led Training

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April 18-19, 2024

Instructor-Led Training

Thursday, April 18th 9 AM – 5 PM EDT
Friday, April 19th 9 AM – 1 PM EDT
Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.
July 18-19, 2024

Instructor-Led Training

Thursday, July 18th 9 AM – 5 PM EDT
Friday, July 19th 9 AM – 1 PM EDT
Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.
October 17-18, 2024

Instructor-Led Training

Thursday, Oct 17th 9 AM – 5 PM EDT
Friday, Oct 18th 9 AM – 1 PM EDT
Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.
On-Demand Training

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Course objectives:
Our Methodology
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Federal Sales Market Construct
How the US Federal Government operates and how Federal salespeople view the Federal market to sell and close business in their territory.
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Federal Acquisition Regulations
How not to get into trouble with specific guidance on regulations that the Federal salespeople need to aware on working with the Federal customer.
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Federal Buying Cycle
The Federal customer has many components that the Federal salesperson needs to understand and navigate to build a successful revenue pipeline and close opportunities.
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Federal Budget Cycle
The Federal budget cycle is an annual process that the Federal salesperson needs to truly understand. From the budget being passed to a Continuing Resolution.
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Behind the Curtain
This is sometimes referred to as a “Black Hole” because it is normally the single entity in the sales process that do not have access to obtain status to close their opportunities.
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Federal Product Sales Territory Plan
Most salespeople do not even know where to begin in building a pipeline. This training provides the processes and activities to build a territory plan, find their target audience and close Federal revenue.
Instructor Led Training

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Frequently Asked Questions

Federal Sales Certification
Training FAQs

What type of Federal Sales is this training geared towards?
The Federal Sales Certification Training course is designed for both Original Equipment Manufacturers and Federal Resellers.
How do I know if I can benefit from this training?
    • Have you ever closed a multi-million-dollar product sale to a Federal customer?
    • Have you ever had a six-figure commission check?
    • Do you know how to develop a Federal sales plan that will actually generate leads?
    • Do you know how the Federal budget works and its ramifications to your forecast?
    • Do you know your Federal territory total addressable market?

If you said no to any of these questions, you should take our Federal Sales Certification Training. It will provide you a proven methodology and framework to develop a Federal revenue pipeline from organic lead generation to closing large Federal revenue opportunities.

I have over 20 years of experience selling to the Federal Government, does this course still make sense for me?
Yes! This training has benefited seasoned Federal Sales Professionals and new to Federal Sales Professionals alike.
What is the cost of this course?
The Federal Sales Certification Training Course cost depends on a number of variables. Please submit a request to learn more here.
Are there any discounts?
Groups of more than 5 students may be able to receive a group training promotion. To see if you qualify, contact our team at 703-688-2437.