--- title: Second Level Page --- ![men-info](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/men-info.png?width=687&height=521&name=men-info.png) Instructor Led Training # Lorem Ipsum Diem Dolor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. START TRAINING TODAY ### Upcoming Instructor Led Training Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/blog-1.jpg) April 18-19, 2024 #### Instructor-Led Training Thursday, April 18th 9 AM – 5 PM EDT Friday, April 19th 9 AM – 1 PM EDT Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification. [Contact Us To Register](https://sanctumfederal.com/contact/?hsLang=en) ![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/blog-1.jpg) July 18-19, 2024 #### Instructor-Led Training Thursday, July 18th 9 AM – 5 PM EDT Friday, July 19th 9 AM – 1 PM EDT Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification. [Contact Us To Register](https://sanctumfederal.com/contact/?hsLang=en) ![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/blog-1.jpg) October 17-18, 2024 #### Instructor-Led Training Thursday, Oct 17th 9 AM – 5 PM EDT Friday, Oct 18th 9 AM – 1 PM EDT Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification. [Contact Us To Register](https://sanctumfederal.com/contact/?hsLang=en) Customized Training For Compnanies #### Lorem ipsum dolor sit amet, consectetur adipiscing elit ipsum diem Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. LEARN MORE ![sf-lawyer-img](https://sanctumfederal.com/hs-fs/hubfs/sf-lawyer-img.jpg?width=1448&height=526&name=sf-lawyer-img.jpg) ![slider-logo-1](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-1.png?width=179&height=67&name=slider-logo-1.png) ![slider-logo-2](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-2.png?width=189&height=35&name=slider-logo-2.png) ![slider-logo-3](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-3.png?width=118&height=51&name=slider-logo-3.png) ![slider-logo-4](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-4.png?width=149&height=51&name=slider-logo-4.png) ![slider-logo-5](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-5.png?width=189&height=75&name=slider-logo-5.png) ![slider-logo-6](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-6.png?width=157&height=41&name=slider-logo-6.png) ![slider-logo-7](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-7.png?width=187&height=59&name=slider-logo-7.png) ![slider-logo-8](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-8.png?width=142&height=40&name=slider-logo-8.png) ![slider-logo-9](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-9.png?width=176&height=45&name=slider-logo-9.png) ![slider-logo-10](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-10.png?width=162&height=51&name=slider-logo-10.png) ![slider-logo-11](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-11.png?width=207&height=48&name=slider-logo-11.png) ![slider-logo-12](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-12.png?width=115&height=54&name=slider-logo-12.png) ![slider-logo-13](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-13.png?width=227&height=51&name=slider-logo-13.png) ![slider-logo-14](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-14.png?width=249&height=36&name=slider-logo-14.png) ![slider-logo-15](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/slider-logo-15.png?width=197&height=51&name=slider-logo-15.png) Course Overview #### Lorem ipsum dolor sit amet, consectetur adipiscing elit ipsum diem This course is intended for those companies and Federal sales personnel selling products and related services into the Federal market. It provides a proven unique methodology and insight into all aspects of selling into the Federal customer. Each of our modules helps a student learn new dimensions of the overall Federal sales process. This new intelligence and sales methodology will absolutely help companies and Federal territory managers to build, track and execute a Federal territory plan to quickly and efficiently develop a product pipeline and revenue stream. Sanctum Federal has designed the training curriculum for companies and Federal territory managers to crush their annual sales plan and goal. There are two delivery methods – virtual and on-site. Why Instructor Led Training #### Lorem ipsum dolor sit amet, consectetur adipiscing elit ipsum diem This course is intended for those companies and Federal sales personnel selling products and related services into the Federal market. It provides a proven unique methodology and insight into all aspects of selling into the Federal customer. Each of our modules helps a student learn new dimensions of the overall Federal sales process. This new intelligence and sales methodology will absolutely help companies and Federal territory managers to build, track and execute a Federal territory plan to quickly and efficiently develop a product pipeline and revenue stream. Sanctum Federal has designed the training curriculum for companies and Federal territory managers to crush their annual sales plan and goal. There are two delivery methods – virtual and on-site. ![video-bg](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/video-bg.png?width=583&height=281&name=video-bg.png) Certification Training #### Federal Sales Course Outline Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. LEARN MORE ###### Territory 1. Introduction into the Federal Government 2. Breakdown of the Federal Market 3. Federal Capital Planning 4. Federal Speak 5. Federal Acquisition Regulations 6. Federal Product Certifications 7. Bring it Together ###### Money 1. Federal Budget Cycle 2. Color of Money 3. Federal Buying Cycle 4. Alignment of Money 5. Tactical vs Strategic Money 6. Behind the Curtain: Contracting Shop ###### Plan 1. State of the Federal Plan 2. Total Addressable Market 3. Marketing Plan 4. Channel or Original Equipment Manufacturing Plan 5. Build Your Plan 6. Plan Your Alignment To Close ###### Execution 1. Federal Business Essentials 2. Generating Leads 3. Qualifying Leads 4. Summation of Course ### Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![tra-img-01](https://sanctumfederal.com/hs-fs/hubfs/tra-img-01.jpg?width=417&height=234&name=tra-img-01.jpg) #### Training Format Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![tra-img-02](https://sanctumfederal.com/hs-fs/hubfs/tra-img-02.jpg?width=417&height=234&name=tra-img-02.jpg) #### Training Length Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![tra-img-03](https://sanctumfederal.com/hs-fs/hubfs/tra-img-03.jpg?width=417&height=234&name=tra-img-03.jpg) #### How To Prep Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![book-img](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/book-img.png?width=334&height=334&name=book-img.png) Whitepaper ###### Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Download [![video-image](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/video-image.jpg?width=529&height=367&name=video-image.jpg) ](https://youtu.be/yAoLSRbwxL8) #### Meet the Instructor I have managed and built both commercial and Federal sales organizations throughout my twenty-five years in this business. I served in the U.S. Navy for approximately six years with time at sea. In the following years, I began my sales career. It has been quite the journey from pre-sales engineering role to Executive Director of Commercial Sales and then began selling exclusively to the Federal market with start-ups companies. This is where I developed my strategy, methodology and processes for building a Federal sales practice with mostly cybersecurity products and services. Additionally, I served as a VP of Business Development, Sales and Marketing at a System Engineering and Technical Assistance (SETA) contractor and a reseller. Throughout this journey though, my true passion is in direct sales to my customers. Since I was at all these different types of job functions I have a well rounded thought process of building the Federal sales practice. Throughout my career, I was able to generate millions of dollars in revenue with those companies that commit and participate in the methodology I created and is now taught through the Federal Sales Certification Training program. ![signature](https://sanctumfederal.com/hubfs/signature.svg) Kevin Mahoney Sanctum Federal Founder & CEO ![simple-img](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/simple-img.jpg?width=1920&height=624&name=simple-img.jpg) ![mobile-img](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/mobile-img.jpg?width=390&height=454&name=mobile-img.jpg) Contact Us #### Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation. [![logo-white](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/logo-white.svg) ](https://sanctumfederal.com/home?hsLang=en) - [**](https://mobile.twitter.com/sanctumfederal) - [**](https://www.linkedin.com/company/sanctumfederal/) - [**](https://www.facebook.com/SanctumFederal) - [![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/mail.svg)info@sanctumfederal.com ](mailto:mailto:sales@sanctumfederal.com) - [![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/mobile.svg)(703) 688-2437](tel:(703)%20688-2437) ![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/location.svg) **Headquarters** [ 530 E. Hunt Way San Tan Valley, Arizona 85143](https://goo.gl/maps/Lvwuhme2uSD5SyKEA) - [![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/earth.svg)KevinFederal.com](https://www.kevinfederal.com) All rights reserved. Copyright © Sanctum Federal