Sanctum Federal To Build And Execute Accruent’s Federal Sales Practice



Upon acceptance of a customized Federal Business Plan, Accruent selected Sanctum Federal to build and help execute their Federal Sales Practice throughout 2021.  

Accruent’s Senior Vice President of Sales for North America, Pete Mansel commented, “We are excited about Sanctum Federal’s targeted Federal sales approach and are anticipating great results in identifying the specific federal departments/customers we can effectively serve.”

Sanctum Federal plans to build the necessary Federal practice foundation and repeatable sales processes to reach their goals for lead generation and pipeline development for Accruent’s Data Insights product. Throughout this engagement, Sanctum Federal will focus on several federally-focused marketing and sales initiatives, including:

  • Developing a go-to-market strategy for Accruent Data Insight (DI) products and services.
  • Creating a process for outside sales reps to enhance their virtual and in-person DI presentations and demonstrations
  • Refining content used on marketing messaging, emails, elevator pitch, website and other activities
  • Facilitating meetings with end-customers, Federal partners and Federal System Integrators

“We are excited to begin this engagement with the Accruent DI division as we are confident that our strategy will help them generate the exposure their solution deserves and, ultimately, capture the Federal revenue they seek,” stated Kevin Mahoney, CEO of Sanctum Federal.

About Sanctum Federal 

Sanctum Federal is a consulting and education company dedicated to providing Federal sales professionals targeting the Federal Government the unique knowledge, skills and abilities (KSAs) they need to generate multi-million dollar product sales. This mission prompted the development of the only product-based, Federal Sales Training course currently on the market. The Federal Sales Certification Training course is a 3-day virtual Federal Sales Certification Training class designed for anyone interested in becoming a better Federal Sales professional. Whether you are new to Federal Sales or have spent years selling to the Federal Government, this course offers you the tools and techniques you need to sell more. This class will instruct the student how to use a continually refined, Federal Sales methodology. This methodology has helped companies generate millions of dollars in revenue from a Federal customer base and it is centered on four key areas: territory, money, plan and execution.

About Accruent

Accruent is the world’s leading provider of intelligent solutions for the built environment – spanning real estate, physical and digital assets, and the integrated technology systems that connect and control them. Accruent continues to set new expectations for how organizations can use data to transform the way they manage their facilities and assets. With major office locations in Austin, New Orleans, London and Amsterdam, Accruent serves more than 10,000 customers in a wide range of industries in more than 150 countries around the world.