---
title: Federal Sales Certification Training Dates for Open Classes
description: Learn how to excel in federal sales with our comprehensive training & certification program. Gain the skills and knowledge to succeed in the federal sales.
---

![men-info](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/men-info.png?width=687&height=521&name=men-info.png)

Instructor Led Training

# Open Class Training Dates

Would you or any of your customers be interested in attending one of our Federal Sales Certification Classes?  Below a list of our available class dates.

### Upcoming Instructor Led Training

Here is a list of our training dates that are currently available. If you plan on sending more than 2 students, we kindly request that you get in touch with your sales representative prior to confirming a date.

![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/blog-1.jpg)

April 18-19, 2024

#### Instructor-Led Training

Thursday, April 18th 9 AM – 5 PM EDT  
Friday, April 19th 9 AM – 1 PM EDT

Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.

[Contact Us To Register](https://sanctumfederal.com/contact/?hsLang=en)

![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/blog-1.jpg)

July 18-19, 2024

#### Instructor-Led Training

Thursday, July 18th 9 AM – 5 PM EDT  
Friday, July 19th 9 AM – 1 PM EDT

Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.

[Contact Us To Register](https://sanctumfederal.com/contact/?hsLang=en)

![](https://sanctumfederal.com/hubfs/Sanctum%20Federal%20-%202022/blog-1.jpg)

October 17-18, 2024

#### Instructor-Led Training

Thursday, Oct 17th 9 AM – 5 PM EDT  
Friday, Oct 18th 9 AM – 1 PM EDT

Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.

[Contact Us To Register](https://sanctumfederal.com/contact/?hsLang=en)

![vertosoft-logo-1](https://sanctumfederal.com/hs-fs/hubfs/vertosoft-logo-1.png?width=185&height=78&name=vertosoft-logo-1.png)

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![shi-logo-1](https://sanctumfederal.com/hs-fs/hubfs/shi-logo-1.png?width=185&height=78&name=shi-logo-1.png)

<https://youtu.be/bKk_7NIKY3Y> ![video-bg](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/video-bg.png?width=583&height=281&name=video-bg.png)

Certification Training

#### Federal Sales Course Outline

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LEARN MORE

###### Territory

1. Introduction into the Federal Government
2. Breakdown of the Federal Market
3. Federal Capital Planning
4. Federal Speak
5. Federal Acquisition Regulations
6. Federal Product Certifications
7. Bring it Together

###### Money

1. Federal Budget Cycle
2. Color of Money
3. Federal Buying Cycle
4. Alignment of Money
5. Tactical vs Strategic Money
6. Behind the Curtain: Contracting Shop

###### Plan

1. State of the Federal Plan
2. Total Addressable Market
3. Marketing Plan
4. Channel or Original Equipment Manufacturing Plan
5. Build Your Plan
6. Plan Your Alignment To Close

###### Execution

1. Federal Business Essentials
2. Generating Leads
3. Qualifying Leads
4. Summation of Course

[![video-image](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/video-image.jpg?width=529&height=367&name=video-image.jpg) ](https://youtu.be/yAoLSRbwxL8)

#### Meet the Instructor

I have managed and built both commercial and Federal sales organizations throughout my twenty-five years in this business. I served in the U.S. Navy for approximately six years with time at sea. In the following years, I began my sales career. It has been quite the journey from pre-sales engineering role to Executive Director of Commercial Sales and then began selling exclusively to the Federal market with start-ups companies.

This is where I developed my strategy, methodology and processes for building a Federal sales practice with mostly cybersecurity products and services. Additionally, I served as a VP of Business Development, Sales and Marketing at a System Engineering and Technical Assistance (SETA) contractor and a reseller. Throughout this journey though, my true passion is in direct sales to my customers. Since I was at all these different types of job functions I have a well rounded thought process of building the Federal sales practice.

Throughout my career, I was able to generate millions of dollars in revenue with those companies that commit and participate in the methodology I created and is now taught through the Federal Sales Certification Training program.

![signature](https://sanctumfederal.com/hubfs/signature.svg)

Kevin Mahoney

Sanctum Federal Founder & CEO

![simple-img](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/simple-img.jpg?width=1920&height=624&name=simple-img.jpg)

![mobile-img](https://sanctumfederal.com/hs-fs/hubfs/Sanctum%20Federal%20-%202022/mobile-img.jpg?width=390&height=454&name=mobile-img.jpg)

Contact Us

#### Do you have questions about our training dates?

If you need to confirm date availability or if more than two students will attend, or do you have questions about our training.  Kindly fill out the form with your information. We will promptly respond to your request.

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