Course Overview

Efficiently Develop a Product Pipeline and Revenue Stream

Our OnDemand Federal Sales Certification Training is the flexible way for Federal inside or outside salespeople to gain actionable intelligence and methodology to successfully build their territory plan and close revenue in the Federal market. Students advance at their own pace, on their own timeframe. Quizzes and activities solidify their knowledge.

Increase your pipeline by 20% by training and focusing on four key areas:

  1. The Federal territory
  2. The Federal money
  3. How to build a Federal pipeline plan
  4. How to execute that plan
Why OnDemand Training?

Premium OnDemand Video Lessons on Your Schedule

  • Work through training modules on your own time, including planning, execution, money, and territory
  • View in depth videos with actionable intelligence, and methodology to help you build your knowledge
  • Experience hands-on lessons with carefully developed sales tools
  • Access course eBook and practice exams


Course Outline

Giving You the Tools You Need to Succeed

Four modules allow you to quickly and easily navigate the intricacies of territory, money, plan, and execution.
  1. Introduction into the Federal Government
  2. Breakdown of the Federal Market
  3. Federal Capital Planning
  4. Federal Speak
  5. Federal Acquisition Regulations
  6. Federal Product Certifications
  7. Bring it Together
  1. Federal Budget Cycle
  2. Color of Money
  3. Federal Buying Cycle
  4. Alignment of Money
  5. Tactical vs Strategic Money
  6. Behind the Curtain: Contracting Shop
  1. State of the Federal Plan
  2. Total Addressable Market
  3. Marketing Plan
  4. Channel or Original Equipment Manufacturing Plan
  5. Build Your Plan
  6. Plan Your Alignment To Close
  1. Federal Business Essentials
  2. Generating Leads
  3. Qualifying Leads
  4. Summation of Course

What You Can Expect from OnDemand Training

Find out what's involved when you attend our OnDemand Federal Sales Certification Training, including format, length, and how to get started right now.
Training Format
Our on-demand training provides you a step-by-step program. Each step builds upon the previous section in a logical, focused sequence.
Training Length
The OnDemand training can be completed in less than 12 hours, but the format allows students to take their time over a period of 30 days.
How to Access
  • Visit this website 
  • Select “Buy Now”
  • Complete the registration form and start your training!

Your Instructor

Sanctum Federal Founder & CEO, Kevin Mahoney, has managed and built both commercial and Federal sales organizations throughout his 25 years in this business. He served in the U.S. Navy for approximately 6 years, with time at sea. In the following years, he began his sales career. It has been quite the journey from a pre-sales engineering role to Executive Director of Commercial Sales and then selling exclusively to the Federal market through start-up companies.

This is where Kevin developed his strategy, methodology, and processes for building a Federal sales practice with mostly cybersecurity products and services. Additionally, he served as a VP of Business Development, Sales, and Marketing at a System Engineering and Technical Assistance (SETA) contractor and as a reseller. Throughout this journey, his true passion remained in direct sales to customers. Because of his varied and valuable experience, Kevin has a well-rounded and successful approach to Federal sales.

Throughout his career, Kevin generated millions of dollars in revenue with those companies that committed and participated in the methodology he created and that is now taught through the Federal Sales Certification Training.


Kevin Mahoney

Sanctum Federal Founder & CEO

Get Started

Begin Your OnDemand Training Journey Today

Are you ready to learn how the US Federal Government operates and how Federal salespeople sell and close business in their territory?
lawyer on capitol steps