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Territory Planning Tool

Invest in a Federal Business Plan

When we develop a Federal Business Plan for our clients, we include a description of market trends, a detailed competitive landscape, an analysis of current efforts, and future recommendations in 6 strategic areas:

  • Federal marketing plan
  • Federal product certification plan
  • Federal sales hiring plan
  • Federal reseller/partner plan
  • One-year revenue plan
  • Three-year revenue goal plan

With this detailed plan, you will receive a revenue/cost breakeven point analysis that allows you to truly understand both the fixed and variable costs associated in creating a Federal sales practice, as well as a risk assessment.

The Value of a Third Party Review Team

Simply put, employees, partners, and customers often offer us more candid information about how they view the company than they will tell you. CEOs are consistently shocked by the level of insight we receive through our interview process.

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How Do We Build a Federal Business Plan

When we build a Federal Business Plan it often takes 4 months of research and analysis to develop our recommendations for a successful Federal market approach. This is true for organizations who are only considering expanding into the Federal market and those already established in the Federal market that are looking to grow.

Our process for gathering research includes interviews with key stakeholders such as:

  • Organizational leadership
  • Internal team members from:
    • Marketing
    • Sales
    • Operations
    • Technical
    • Comptroller
    • Customer support
  • External federal resellers/distributors
  • Current customers

We also dive into 5 major business areas and assess each area as it relates to selling your product into the Federal market:

  • Product
  • Competition
  • Federal total addressable market & ideal buyers
  • Federal marketing approach
  • Federal sales approach

What Does a Federal Business Plan Look Like?

A Federal Business Plan, on average, is about 75 pages in length and provides insight and recommendations into:

  • 2.2 Competitive Landscape
  • 2.2.1 Best Practices - Competitive Landscape 
  • 2.2.2 Current State - Competitive Landscape
  • 2.2.3 Execution - Competitive Landscape
  • 2.3 Marketing Plan
  • 2.3.1 Best Practices - Marketing Plan
  • 2.3.2 Current State - Marketing Plan
  • 2.3.3 Execution - Marketing Plan
  • 2.4 Original Equipment Manufacturers/Partners
  • 2.4.1 Best Practices – OEM Partners
  • 2.4.2 Current State – OEM Partners
  • 2.4.3 Execution – OEM Partner
  • 2.5 Market Approach – Customer engagements
  • 2.5.1 Best Practices – Market Approach
  • 2.5.2 Current State–Market Approach
  • 2.5.3 Execution – Market Approach 
  • 2.6 Accreditation & Certification Plan
  • 2.6.1 Best Practices
  • 2.6.2 Current State
  • 2.6.3 Execution 
  • 2.7 Potential Risks
  • 2.7.1 Executive Leadership
  • 2.7.2 Financial
  • 2.7.3 Market
  • 2.7.4 Sales
  • 2.7.5 Engineering

What Happens After You Deliver a Federal Business Plan

We set up a time to discuss our findings and recommendations in depth. Then, you have a few options. You can:

  • Contract our team to help execute some or all of the recommendations
  • Execute some or all of the recommendations internally
  • Do nothing with the plan
The plan is yours to do with as you please!

Customers

These customers have contracted Sanctum Federal for business plans:
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Accruent Data Insights Selects Sanctum Federal To Build Their Federal Business Plan

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ExaGrid Selects Sanctum Federal To Develop Federal Business Plan

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Sanctum Federal To Build And Execute Accruent’s Federal Sales Practice

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ABM Federal Selects Sanctum Federal To Build Their Federal Business Plan