Take Advantage of Customized Company Training

Sell Products and Related Services into the Federal Market

Our expert instructors provide training in a group setting, helping your team sell to the Federal customer.

Course Overview

Efficiently Develop a Product Pipeline and Revenue Stream

We offer virtual and on-site options for companies and Federal sales personnel selling products and related services into the Federal market. In this course you can expect to:

  • Access a proven methodology and unique insight into all aspects of selling to the Federal customer
  • Learn new dimensions of the overall Federal sales process
  • Discover how companies and Federal territory managers build, track, and execute a Federal territory plan to quickly and efficiently develop a product pipeline and revenue stream
Why Instructor-Led?

The Value of Instructor-Led Certification Training

What makes instructor-led training a valuable resource for you or your team? In this course, students will be able to:
  • Ask detailed questions and get answers from instructor at the time of instruction
  • Benefit from the experience of other students, including different types of salespeople from different companies
  • Come to a shared understanding of the content provided
SF_blog_12
Course Outline

Resources for Success: Federal Sales Course Outline

Four modules allow you to quickly and easily navigate the intricacies of territory, money, plan, and execution.

What You Can Expect from Instructor-Led Training

Find out what's involved when you attend our instructor-led Federal Sales Certification Training including format, length, and how to get started right now.
Training Format
This instructor-led training provides the students one of three formats including in-person, virtual or hybrid.
Training Length
This training is 12-hours in length normally 8 hours on a Thursday and 4 hours on Friday.
How to Prep
Ensure you sign up in time to receive your two Student Guides, normally two weeks prior to the training start date.
SF-Instructor-Led-Training-What-to-expect-opt

Your Instructor

Sanctum Federal Founder & CEO, Kevin Mahoney, has managed and built both commercial and Federal sales organizations throughout his 25 years in this business. He served in the U.S. Navy for approximately 6 years, with time at sea. In the following years, he began his sales career. It has been quite the journey from a pre-sales engineering role to Executive Director of Commercial Sales and then selling exclusively to the Federal market through start-up companies.

This is where Kevin developed his strategy, methodology, and processes for building a Federal sales practice with mostly cybersecurity products and services. Additionally, he served as a VP of Business Development, Sales, and Marketing at a System Engineering and Technical Assistance (SETA) contractor and as a reseller. Throughout this journey, his true passion remained in direct sales to customers. Because of his varied and valuable experience, Kevin has a well-rounded and successful approach to Federal sales.

Throughout his career, Kevin generated millions of dollars in revenue with those companies that committed and participated in the methodology he created and that is now taught through the Federal Sales Certification Training.

signature

Kevin Mahoney

Sanctum Federal Founder & CEO

Upcoming Instructor-Led Training

January 12-15, 2023

Instructor-Led Training

Thursday, Jan 19th - 9 AM – 5 PM EDT
Friday, Jan 20th 9 AM – 1 PM EDT

Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.
February 23-24, 2023

Instructor-Led Training

Thursday, Feb 23rd - 9 AM – 5 PM EDT
Friday, Feb 24th 9 AM – 1 PM EDT
Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.
March 23-24, 2023

Instructor-Led Training

Thursday, March 23rd - 9 AM – 5 PM EDT
Friday, March 24th 9 AM – 1 PM EDT
Class is led by a live instructor via WebEx. Books will be shipped to you. Upon completion you will receive a Federal Sales Certification.

Contact Us

Begin Your Instructor-Led Training Journey Today

Are you ready to get started with Federal sales? Fill out the form, send an email, or give us a call. Our team would love to talk with you.