Federal Sales Training

There are ten major challenges or differences between selling into the commercial/private sector and the Federal/public sector. To be successful selling into the Federal customer, companies have to understand how to align strategically and tactically in all phases and areas of the Federal market. These courses provide very specialized training to “follow the money” from the U.S. Tax Payer to the company closing Federal revenue.

There are many Federal Sales training courses on the market today on how to “Capture” and “Business Development” for services work for the Federal market. Our Federal Sales training coursework is different. We designed this coursework to laser focus on closing business and revenue for “Products and Services”.

Each Level of coursework has four primary components:

  1. The Territory: Defining the Federal market
  2. The Money: How money flows from the Federal customer to the company’s revenue goals
  3. The Plan: Generating a plan that brings together the Territory and Money
  4. The Company: Managing the corporate expectations for the Federal market


  • 3 Day: Intermediate Federal Sales: Sales personnel already having 5-20 years Federal sales experience
    • Building a successful Federal sales plan
  • 5 Day: Entry Level Federal Sales: Sales personnel new to the Federal market
    • Federal 101 & Building a successful Federal sales pla

“I have looked for Federal product sales training and this is the best training on the market.” David B.